Inbound demand
Two headteachers found him on LinkedIn and reached out themselves.
One became a coaching contract and a school attendance package after a 15-minute call and one hour together.
£24k–£36k on track
The Executive Decision Map
Become the coach a senior leader contacts first.
The Decision Map researches how the leader you serve decides to seek outside advice. Forty-five minutes. No fee.
In the client’s own words
From £0 to £400,000 in work revenue
Trusted by leaders from
No fee. Two a month, because I do the research for every one myself.
Trusted by leaders from
One executive coach went from zero enquiries to eight after we changed the language, not the service, price, or structure.
What happens next
One conversation. Something you can use.
- 01
Tell me who you serve.
Role, seniority, size of organisation. One sentence in the application is enough. I do the research before we speak.
- 02
See the path they walk.
In forty-five minutes, I show you how that leader decides, apply one wording principle to your writing, and tell you plainly where you stand.
- 03
Keep it in writing.
The path, the wording shift and the honest read, sent within forty-eight hours. No proposal attached.
The page is yours, whether you work with me afterwards or not.
Evidence from client work
What this looks like when it runs
The outcome, the mechanism and the operating load.
The buyer said why
The buyer named the posts, articles and people the coach had worked with.
The enquiry came from the buyer’s decision pattern, rather than a pitch.
The content did the explaining
Cross-sell
The buyer raised the second service himself: “I know you do that. I’ve seen that online.”
The content had already opened the next conversation before the coach mentioned it.
Buyer-led cross-sell
Budget approval
Pricing was clear at the right moment.
The buyer said he appreciated it because he could take the number to his budget holder.
Approval path opened
The first offer
A buyer-specific ten-slide method was rebuilt and used the same day.
The prospect’s response: “Absolutely I want in, how do we make this happen.”
“I want in”
Partnership
A three-episode paid podcast pilot led to the CMO writing, “we love this”.
The company shared it on their channels, processed the pilot invoice and proposed a broader partnership.
Partnership proposed by them
In their own messages
Examples from client engagements, beyond the free Decision Map conversation.
Large contracts secured
I secured my large contracts by the way that pay bills / mortgages again for another year
Paul reports securing large contracts covering another year of bills and mortgage payments.
Four more leads
Not sure if you have seen but four more leads came in
Paul’s message reports four additional leads, followed by visits to schools across the UK.
$8,000 course-development contract
$8,000
Contract received for signature
Just got contract for courses to sign.
Linda received a course-development contract for signature. The document lists an exact payment of $8,000.
A request to book a call
Had a email back this morning asking to book a call!
Client message following a tailored outreach email.
An episode led to a booking
I got a direct email
The client reports a conference booking following the Mary Myatt episode.
Recognition in the room
They used phrases like, ‘well known in the sphere of education’
A client describes how prospects spoke about their expertise during meetings.
Responses and new work
Recent posts bringing more leads
The recent posts seem to have gained more leads
Paul’s update on recent posts. In the same exchange, he describes the work as still being at the foundation-building stage.
Another coaching customer
A client reports a new coaching customer. The message does not specify the acquisition source.
From no reply to a prompt response
he messaged back straight away when I reached out again
The client reports that Hugh had not responded to earlier LinkedIn messages. After appearing on the podcast, he replied straight away when contacted again.
A response to the first message
Client feedback on a conversation opened through tailored messaging.
Audience recognition
A leader recognises their situation
A headteacher responds to a post by describing their own leadership challenge.
Shared with an established audience
A client reports their podcast being featured in Mary Myatt’s newsletter.
Visibility
78% of impressions beyond the existing network
89,278
LinkedIn members reached
78% of impressions came from outside the existing network
The discovery dashboard shows 89,278 members reached. Of 179,762 impressions, 78% were out-of-network and 22% came from followers and connections.
179,762 impressions over 90 days
179,762
Impressions in 90 days
25% higher than the previous 90 days
Content performance from 16 June to 13 September, up 25% versus the prior 90 days. This is the performance view of the accompanying discovery dashboard.
LinkedIn visibility over 90 days
183,413
Impressions in 90 days
LinkedIn content performance
183,413 impressions shown in the dashboard. Visibility is a supporting measure, not a count of enquiries.
Growth in content visibility
24,049
Impressions in 90 days
278.1% higher than the previous 90 days
24,049 impressions over 90 days, shown as 278.1% higher than the previous period.
Readers visiting the profile
22,975
Impressions from one post
35 profile viewers from this post
A post dashboard shows 22,975 impressions and 35 profile viewers. These are not booked calls.
Who is running it
Ajay Tambe
I research how senior leaders decide to bring in outside help, and I build client acquisition systems for a small number of executive coaches.
My book, Inside the C-Suite Mind, maps eleven pressures senior leaders carry and eight phases they move through before they speak to a coach. The research behind it runs to more than two thousand pages.
Inside the C-Suite MindQuestions
There isn't one. Two a month, because the research is mine. Showing you the work makes a better argument than a pitch would. If you want to know what the full engagement looks like, ask me and I will tell you. If not, the page is yours.
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